Keep campaigns sharp, fast, and on-brand. Use these presets, creative guardrails, and QA workflows to ship assets under strict inbox limits or lightning-fast landing pages.
Every touchpoint should load instantly, display a crisp thumbnail, and spotlight your CTA-even on mobile connections. FitToMB presets keep your exports consistent, while the bitrate calculator helps you plan campaigns in advance.
Use this matrix to assign presets during campaign planning, then share it with your creative partners.
| Channel | Target size | Notes |
|---|---|---|
| Email attachments | 20-23 MB | Stay under Gmail's 25 MB cap to avoid Drive fallbacks. Use MP4 (H.264/AAC) for inline previews and cross-check with the Gmail calculator. |
| Sales follow-ups, client portals, LMS | 50-100 MB | High-fidelity demos deserve extra bitrate. Consider HEVC/AV1 only if the environment guarantees playback; otherwise stay with H.264 for reliability. |
| Chats & communities | 8-10 MB (Discord), 25 MB (Slack) | Hit exact MB targets with FitToMB to bypass server recompression. Align creative with the sharing guide. |
| Landing pages & ads | 50-75 MB hero, 10-15 MB teaser | Prioritize LCP: front-load the moov atom, use a lightweight poster image, and link to How it works to educate prospects. |
Lock these defaults into your editing templates so every export lands in the right ballpark.
Store a mezzanine master in ProRes, DNxHR, or high-bitrate H.264. Generate derivatives with FitToMB's presets for each campaign.
Need reproducible exports? Use the same ffmpeg recipe from our ultimate guide or hit the FitToMB API.
Denoise footage slightly before export. Noise eats bitrate quickly, especially on large gradient backgrounds.
Use bold typography, strong contrast, and solid backgrounds behind captions. Avoid micro-text lower thirds in email versions.
Keep movements intentional. Quick cuts and chaotic overlays demand more bits-reserve them for channels with bigger caps.
Use this 10-point review before every send.
Share FitToMB preset links (10 MB, 25 MB, 50 MB) with agencies and freelancers so every deliverable starts at the right size.
Tag outputs by channel, date, and target MB. Store approval comments in your project management tool for traceability.
Direct stakeholders to the privacy statement in this guide's footer-uploads auto-delete after 1 hour and stay encrypted in transit.
Email clients transcode previews and cap resolution. Use a dedicated 1080p or 720p export at 20-23 MB for reliable playback.
When your story needs >25 MB, attach a teaser optimized by FitToMB and include a Drive link with sharing set to "Anyone with the link".
No-keep a mezzanine master and create derivatives with FitToMB presets tailored to each distribution channel.
Design with mobile in mind: bold fonts, high contrast, and a safe area around text. Test at 480p before approving.
Yes. Use the FitToMB API or mirror the two-pass ffmpeg command shared in the ultimate guide.